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Pratham Books (www.prathambooks.org) is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful stories and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books' increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts stories in languages from India and beyond, so that every child can have an endless stream of stories in her mother tongue to read and enjoy. The stories can be read, translated, versioned or downloaded for free. All stories on the platform are openly licensed.

We are looking for a Social Media Manager for Storyweaver

The role involves ddeveloping and implementing strategic engagement initiatives by building and sustaining relationships with multiple stakeholders, and advocating the brand across a variety of social networks

(Postmen in the midst of piles of letters,  Illustration by Bindia Thapar from 'City of Stories' by Rukmini Banerji)

Key Responsibilities:

• Responsible for all social media for StoryWeaver handles.
• Incorporating online tools and networking to create relationships and ultimately build the company’s brand, both online and off.
• Distributing the brand’s content across a variety of different social networks.
• Identifying and building lasting relationships with a diverse group of stakeholders from non-profits, community groups, authors, illustrators, publishers, children, parents, etc.
• Using Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

Required skills

• 2-3 years of experience in social media management.
• Familiar with latest technology, trends and analytics in Social Media.

Nice to have but not mandatory:

• Previous experience in Sales/ Marketing/ Public Relations

Location: 

This is a full-time position and is based out of Bangalore

Compensation: 

Salary will be commensurate with qualification and experience.

Write to us:

Email your resume with Social Media Manager-StoryWeaver in the subject line to [email protected]

 

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“Linguistic diversity is increasingly threatened as more and more languages disappear. Globally 40 per cent of the population does not have access to an education in a language they speak or understand.” - UNESCO International Mother Language Day website

Since 2000, the United Nations has observed February 21 as International Mother Language Day to promote linguistic and cultural diversity and multilingualism. This year, StoryWeaver marks the occasion by opening a gateway to digital libraries in 100 languages for children across the world and thereby addressing the scarcity of books for children in their own languages. 

To achieve the milestone of 100 languages, StoryWeaver has collaborated with a global network of organisations and individuals who are helping create this vast resource of children’s storybooks, as part of its ‘Freedom to Read’ campaign. 

                                                                  

Our partners encompass national and international organisations, as well as language champions who share our passion for creating reading resources for children in their mother tongue languages. Partners like Azad India Foundation, AfLIA (African Library Information Associations and Institutions), Darakht-e Danesh Library, Little Readers' Nook, North East Educational Trust, REHMA, Right To Play, SNS Foundation, Suchana, Unnati Institute for Social and Educational Change and language champions like Agnes N.S. Nyendwa, Amit Dudave, Ana Jovic, Ankit Dwivedi, Kaye Suscang, Maharani Aulia and BE Priyanti, Nguyen Dac Thai Hang, Priya Bhakthan. The languages are varied - from mainstream languages like Afrikaans, French, German, Hindi, Italian, Spanish, Tamil, Telugu and Urdu, tribal languages like Gondi, Korku, Kora and Santali, endangered languages like Occitan to indigenous languages like Chatino, Mixe and Triqui and underserved languages like Assamese, Basa Jawa, Basa Sunda, Bhojpuri, Bundelkhandi, Igbo, Marwari, Sindhi and Surjapuri,

Collaboration has been the cornerstone of the StoryWeaver community, and the high quality of the translations - endured by a rigorous system of peer review - stands testament to the commitment of every contributor to "Freedom to Read".

These partners will take these digital reading resources even further - to serve children around the world, and help them read in their mother tongue languages. AfLIA (African Library Information Associations and Institutions) will roll out their continent-wide reading promotion ‘Read Africa Read’ with the same storybook titles in different languages across Africa. The Ghana Library Authority has already downloaded a book translated into Ewe in the e-readers in the Library and read it aloud to children on the World Read Aloud Day. The SNS Foundation in Rajasthan is working towards building a hyperlocal library of 100 Marwari books which will be used in 1,500 schools in Rajasthan. 

The troubling statistic of 40% of the global population not having access to education in a language they speak or understand translates to over 2 billion people who would benefit from having books in their mother tongues. 

“Through StoryWeaver, increasing access to quality reading resources for children has been made possible like none other. We are also grateful to collaborate with like-minded partners whose primary mission -- like ours -- is to get every child to read,” shares Suzanne Singh, Chairperson, Pratham Books.

Click here to take a look at a short video on the Freedomto Read journey. 

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New on StoryWeaver:

'Moonlight in the Sea' (written by Kartik Shanker, illustrated by Prabha Mallya, and published by the Dakshin Foundation) tells the story of Fatima who lives on an idyllic island in the Lakshadweep, watched over by Nihla, the moon. It introduces young readers to the underwater world of colourful corals, fascinating fish, mysterious manta rays, grizzled old turtles and dancing dolphins.

Learn more about the people and places that inspired the making of 'Moonlight in the Sea', in this blogpost by Kartik Shanker, author, ecologist, and founder trustee of the Dakshin Foundation:

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As an aspiring wildlife biologist, you learn pretty early on not to expect National Geographic scenes when you visit a forest. It may take months to see your first elephant, years to see a tiger. It took me weeks of turtle walks to see my first olive ridley. But, put on a mask and a snorkel and stick your head under water at a good reef, and it looks pretty much like that last NGS show you watched.

I still remember the first time I went snorkeling in the Lakshadweep in 2001 – ‘the flurry of colour, the shock of shapes’. We were conducting sea turtle surveys there, and I spent every spare moment paddling around in the waters of the Kavaratti lagoon. A decade later, as part of Dakshin Foundation, we started a project on the tuna fishery in the islands. We monitored tuna using a participatory monitoring programme with the fishers, and one of our researchers, Mahima Jaini, conducted in-water surveys of baitfish. Around the same time, my student, Anne Theo had started her research on mixed species groups of reef fish.

At Agatti, the two of them would use Jaffer’s fishing boat to conduct their dives. Throughout their time there, his support for their field work and dive surveys was invaluable. Jaffer looked after them as he would his family. In the evening, he and his wife would visit with their daughter Nihla, then an adorable 3-year-old. His boat was named after her, Nihla Fatima.  The gentle ethos of the Lakshadweep, the still waters of the lagoons, the richness of its marine life, the solitary charm of Suheli all cried out for a story to be told.

Nihla inspired that story – about a little girl in the Lakshadweep, and the possibility that such girls could one day become marine biologists like Anne and Mahima.

I visited them frequently – happy times were spent diving off Jaffer’s boat. One time, we dived off Bangaram, saw some sharks, and then ate the most delectable fish biryani cooked on the boat.  Another time, the three of us made a trip to Suheli, an uninhabited island several hours by boat from Kavaratti. In 1979, my mentor, Satish Bhaskar, had spent 5 months there by himself during the monsoon to survey green turtles.  Many of these memories found their way into the narrative.

And then Prabha Mallya made the story come alive with her amazing and evocative illustrations. In my story, Nihla, the moon was a quirky character; through Prabha’s illustrations, she became a co-star. My niece’s daughter Ariana, age 2, was heard to say ‘When I grow up, I wanna be Nihla moon!" I guess that says it all.

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Click to read 'Moonlight in the Sea' 

A big thank you, Kartik, Prabha and the Dakshin Foundation, for open licensing this wonderful book and making it available on StoryWeaver!

Illustrations in this post are by Prabha Mallya, from 'Moonlight in the Sea', written by Kartik Shanker, published by the Dakshin Foundation.

Kartik Shanker is a founder trustee of Dakshin Foundation. An ecologist by training, Kartik has interests in both mountain and marine systems. His work with marine turtles in the last 20 years has led to broader interests in coastal and marine conservation. Currently, he serves as an Associate Professor at the Centre for Ecological Sciences (CES), Indian Institute of Science (IISc.), Bangalore. In addition to academic research, he is also interested in strategies to improve environmental education and the public understanding of science. This interest encouraged Kartik to establish Current Conservation, a magazine that bridges conservation and art by bringing together research professionals, writers and artists from different parts of the world. He is the author of the book From Soup to Superstar, a historical account of sea turtle conservation in India. In his spare time, Kartik also seeks to distract young minds through children’s stories which include Lori’s Magical Mystery, Turtle Story, The Adventures of Philautus Frog, and Moonlight in the Sea.

Dakshin Foundation is a non-profit, non-governmental organisation. Their mission is to inform and advocate conservation and natural resource management, while promoting and supporting sustainable livelihoods, social development and environmental justice. They adopt interdisciplinary approaches in our research and conservation interventions, drawing from the fields of ecology, conservation biology, sociology, economics, and law. Their work aims at building community capacity for conservation and enhancing community engagement in environmental decision-making. Their goal is to promote ecologically and socially appropriate approaches to conservation and management in coastal, marine and mountain ecosystems in India.

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