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Pratham Books is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India.

In the last 3 years, we have increased our impact by investing deeply in technology based initiatives to further our mission. We are now looking to hire a Manager: Strategy & Insights to help develop innovative strategies as we scale up these initiatives.

About the Project

StoryWeaver is a digital platform that hosts children’s stories in multiple Indian and international languages, so that children have access to reading resources in their mother tongues to learn and practice reading. All the stories are available under open licences and not only can they be read for free, they can also be translated or versioned, using simple tools embedded on the platform. In two years, StoryWeaver has grown from 800 stories in 24 languages to 6500 stories in 104 languages. We have built a robust global community that uses our content as well as contributed to creating more content on the platform.

StoryWeaver is being recognized as an emerging innovation that can transform the early literacy reader ecosystem globally. Recently, StoryWeaver was featured in the World Bank's report on 20 innovative EdTech projects from around the world, and was also the recipient of the prestigious Library of Congress Literacy Award 2017 International Prize.  Our vision is for StoryWeaver to be the largest multilingual open library in the world for children by creating a collaborative publishing model that can address the scarcity of reading resources in their mother tongue languages.

Job Description

This position will work closely with the senior leadership to understand and shape the strategic direction StoryWeaver.  There will be  significant opportunities for innovation, working closely with internal and external stakeholders to further develop, nurture and scale a world-class digital platform that is redefining the way reading resources can be created and distributed globally.  In a 2 year time-frame, the project outcomes are expected to scale by 10x and this position will play an important role in helping the organization meet this objective.

Key Responsibilities

Work closely with the internal teams to design strategies to  implement the StoryWeaver’s strategic and operational plans

• Align processes and resource-planning with overall strategy

• Develop plans to materialize strategy and analyze strategic partnership opportunities

• Track and monitor user trends and usage data to develop insights that will drive future product enhancements

• Monitor and analyze industry trends and market changes

Requirements

• Masters in Business Administration, Marketing or a related field

• Proven experience as a Strategic Planner or Business Consultant

• Understanding of market research and data analysis

• Knowledge of business operations and procedures

• Demonstrable strategic thinking abilities

• Analytical mind with problem-solving attitude

• Excellent organization skills

• Excellent verbal and written communication skills in English

• Sophisticated ICT skills

• Willing to travel to all project locations

• 6-8 years of experience

Nice to have but not mandatory

• Experience working with non-profits

• BTech/MSc/MCA degree in Computer Science or related disciplines will be a plus

Location: Position is based out of Bangalore and is full-time. Project is expected to complete within a 2 year time-frame.

Salary: Compensation will be commensurate with experience.

Write to us: Email your resume with Manager: Strategy & Insights in the subject line to [email protected]

 

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Vineetha from the Partnerships team talks about the first StoryWeaver workshop of 2019 

The best part about being in a room full of educators is the stories they always have to share. And, what makes this even better? A room full of educators in a workshop on, yes, stories.

This January, we hosted the first StoryWeaver workshop of 2019 at the Pratham Books office in Bangalore - a day full of classroom stories, sharing, and smiles. Workshops are a great opportunity for us to interact with educators from across organisations who can help take the magic of stories to more children and classrooms.

This workshop had participants from a range of organisations - from curriculum designers to CSR professionals to project coordinators  to teachers, both young and experienced. What they all shared was their love for books, their belief in the power of stories as resources in classrooms, and an excitement to take the learnings from the workshop back to the children they work with.  We had participants from Parikrma foundation (who run an end-to-end program where children receive education right from kindergarten to college), Orchids school, Naasih public school, BrickWork Foundation, and Youth4seva (who support schools, destitute shelters, government hospitals and other organizations in the social sector through their volunteers). As participants joined us at the brightly coloured Pratham Books conference room, the venue of our workshop, I could observe how keenly they were looking to absorb everything they could to take back to the classroom.

As we started the session with the story No Smiles Today, I couldn’t stop smiling as I saw the participants enthusiastically participate in the discussions. As people who often have to don multiple hats in the classroom - teacher, mentor, guide, parent, confidante, I couldn’t help but notice how deeply they were immersed in their new roles for the day - that of students. It was wonderful to see their eyes light up when they saw a story they liked, their animated discussions when they had something to share, and the smiles on their faces as they spoke about their students and classrooms.

In the next session, we began exploring how the content on StoryWeaver could best be used in the classrooms to improve learning, increase engagement, and create joyful learning spaces. Through my journey as a teacher,  I had often found myself underwhelmed and overwhelmed at the same time - underwhelmed by the lack of contextual reading material for my students, and overwhelmed by the work there was to be done to bridge that gap.

Even on StoryWeaver, I could see how a new user could be overwhelmed at the prospect of browsing through over 11,000+ stories. Through our workshops, we’re trying to understand what exactly teachers are looking for and to make that process faster and easier. Many of our features such as  Lists - a section on StoryWeaver which has curated sets of stories, categories, and themes such as Lifeskills, Humour, and more, have come about as a result of our interaction with the educator community. Another challenge that most teachers face is handling the different reading proficiency levels in the same classroom. One of the participants from Parikrama shared how her guiding principle through 11 years of teaching has always been to not leave a single child behind in her classroom and to ensure that she does whatever it takes to cater to every child’s unique needs.  Participants agreed that the Re-level feature on StoryWeaver is a great way to differentiate instruction in the classroom using different versions of the same story, so children at the same cognitive level but different reading ability levels are still able to enjoy the same story.

As we explored the different categories and themes on StoryWeaver, it was heartwarming to see how educators were looking for resources to raise more sensitive children and create inclusive learning spaces. One of our participants shared how fun stories like the GIF story,  Gappu Can’t Dance,  can be used to discuss difficult topics like bullying,  and also to touch upon diversity and acceptance in the classroom and beyond. Another participant shared how stories like Angry Akku could help integrate aspects of Social Emotional Learning into the curriculum. 

Another aspect that really shone through was how participants come up with cross-disciplinary use cases for the same stories. So, for example, the story, When Will Amma Be Back, could be used to integrate concepts as diverse as reading time, numbers, and even grammar concepts like verbs. Participants working with young children remarked how the Readalong feature could be a great way to build reading fluency while also teaching more advanced concepts like punctuation, intonation, and reading with expression.

Once the participants began working on their own stories, the space was buzzing with ideas, suggestions, and questions. As they created their own stories and translated existing ones, they debated the choice of words and their reasons for why a certain word should or should not be used. For us at StoryWeaver, these sessions are enormously helpful as the educator lens has been critical to developing and guiding some of the most popular StoryWeaver features. By the end of this session, as participants shared their stories and saw their published stories show up on ‘New Arrivals’, we knew this had been an afternoon well spent for all of us.

All through the day’s session, I couldn’t help but notice how big a role stories play in our lives. As the academic year comes to a close, we would like to thank all our wonderful participants for making these workshops an amazing learning experience for us and more importantly, for helping us take the magic of stories to children across the country.

If you are interested in hosting a similar workshop for your organisation, drop us an email on [email protected]

 

 

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Pratham Books (www.prathambooks.org) is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful storybooks and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts books in languages from India and beyond, so that every child can have an endless stream of storybooks in her mother tongue to read and enjoy. The books can be read, translated, versioned or downloaded for free. All books on the platform are openly licensed.

We are looking for a Content Manager for StoryWeaver.

Illustration by Priya Kuriyan for Anna's Extraordinary Experiments with Weather 

Key responsibilities:

Work closely with the StoryWeaver product, content and partnerships teams to document impact stories and create an organization knowledge base on key insights and learnings.

• Researching, documenting and publishing the StoryWeaver use cases and impact stories - qualitative and quantitative - through video and written case studies

• Exploring multiple digital formats and generating thoughtful content pieces with long-term value (essays on Medium, podcasts, etc.) that strengthen StoryWeaver’s positioning

• Working closely with cross-functional teams on reports, press releases, award and grant applications

• Staying up-to-date with current technologies and trends in video production, social media, design tools and applications

• Willingness to travel on work as and when required

Required Skills:

• 4-8 years of experience in development sector communications

• A passion for storytelling, narrative structure

• Film-making, editing, knowledge of relevant video tools and software

• Project management, ability to work with timelines

• An eye for detail

Nice to have but not mandatory:

• Previous experience in Marketing / Public Relations

Location:

This is a full-time position in our Bangalore office.

Compensation:

Salary will be commensurate with qualifications and experience.

Write to us:

To apply, email your resume with ‘Content Manager- StoryWeaver’ in the subject line to  [email protected]

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