Pratham Books is looking for a Jr. Digital Marketing Executive

Posted by Remya Padmadas on March 03, 2017

Pratham Books is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. In 13 years, we have published over 3000 books and distributed over 14 million copies of our storybooks and 16 million story cards.

Last year, Pratham Books' increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts stories in languages from India and beyond, so that every child can have an endless stream of stories in her mother tongue to read and enjoy. The stories can be read, translated, versioned or downloaded for free. All stories on the platform are openly licensed.

Donate-a-book, is a unique crowd-funding platform for children’s books. The platform helps to bridge the gap between individuals who want to help children read and those organizations, schools and individuals who need books for children.

At Pratham Books, we are shaping a new, innovative approach to multilingual publishing because we believe that every child needs good books to read in a language of their choice.

Pratham Books is looking for a junior digital marketing executive to promote its current suite of digital platforms. The digital marketing executive will work closely with all the organisation’s verticals setting and achieving specific goals in communication, brand building and conversion.  

The ideal candidate will. self-starter, natural organiser and excellent team player.


  • Creating & implementing online and offline campaigns alongside our annual editorial/event calendar.
  • Support in execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media.

  • Create and share content on Social Media channels with our online community in new and exciting formats

  • Internal and external communication in the form of digital newsletters

  • Drive user engagement on to necessary digital platforms using social media tools, online partnerships and digital marketing.

  • Create and manage stakeholder databases.


  • Excellent written and oral communication skills.
  • Strong skills in online marketing, branding, social media marketing and copywriting.


At least 1-2 years’ experience in either publishing/advertising/media/edtech/events.

Qualifications Bachelor’s degree. Any additional certification in digital marketing will be a bonus.

Salary: Will be commensurate with experience. We are looking for a passionate individual who wants to be part of a team that is creating a new model in multilingual publishing to address the scarcity of books for children in need.