Mota Raja visits the classroom!

Posted by Remya Padmadas on December 05, 2017

 Zarif Hussain, is a first year student at the Symbiosis Law School, Noida. As part of his course he is  doing an internship with Servants of the People’s Society that runs Balwadis for very young children from underserved communities across Delhi-NCR. Read on to find out how Zarif used StoryWeaver in his sessions with the children.

I was asked me to take interactive sessions with the children at Trilokpuri Balwadi and I currently conduct one-hour sessions everyday with the little kids on different topics like GK, math and health education. The children love to listen to the stories and they ask me bring a new story almost every day for them.

At first finding stories for them was a difficult so I asked my mom to help me out. She recommended Pratham Books’ Storyweaver platform where she translates stories to Surjapuri for children and uses them extensively in education centers in Kishanganj, Bihar.

I checked the StoryWeaver platform and found that it was simple and beautifully done with stories across reading levels in multiple languages. I downloaded stories from StoryWeaver and the first story I narrated was “Fat King, Thin Dog” in Hindi. During the session I realised that StoryWeaver was just what I needed. The children loved the story and did a drawing of the Mota Raja. One of the children Faizan recited the story back to the class. In fact, when I did a recap of the story after few days they all remembered the story so well.

The next story we did was “Bunty aur Babli” which was about washing hands with soap with an emphasis on personal hygiene. The children learnt to wash their hands before eating food and after using toilet.

The most impressive thing I found about the stories on StoryWeaver was that they all had large, colorful pictures. The easy-to-use interface made it simple to download stories. I prepared activities for each story I narrated and that helped me retain the interest of the young children in class. Listening to the stories is the most enjoyable part of their day!

The stories on StoryWeaver are a great tool for teaching children. Thank you for making my sessions interactive and fun-filled with the children!

If you are using StoryWeaver in your classroom, library or after-school centre and would like to share your story on our blog write to [email protected]

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We're looking for a Social Media Manager!

Posted by Remya Padmadas on November 01, 2019

Pratham Books (www.prathambooks.org) is a not-for-profit children’s book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful stories and have been fortunate in finding partners to collaborate with who share this vision.

We are looking for a Social Media Manager for Pratham Books.

The role involves developing and implementing strategic engagement initiatives by building and sustaining relationships with multiple stakeholders, and advocating the brand across a variety of social networks.

Key Responsibilities:

  • Responsible for all social media for Pratham Books handles.
  • Incorporating online tools and networking to create relationships and ultimately build the company’s brand, both online and offline.
  • Distributing the brand’s content across a variety of different social networks.
  • Identifying and building lasting relationships with a diverse group of stakeholders from non-profits, community groups, authors, illustrators, publishers, children, parents, etc.
  • Supporting Pratham Books’ properties like Donate-a-Book.
  • Using Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

Required skills:

  • 2-3 years of experience in social media management.
  • Familiar with latest technology, trends and analytics in Social Media.

Nice to have but not mandatory:

Previous experience in Sales/ Marketing/ Public Relations.

Location:

This is a full time position in our Bangalore office.

Compensation:

Salary will be commensurate with qualifications and experience.

Write to us:

Email your resume with Social Media Manager in the subject line to [email protected]

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We are looking for a Senior Brand Manager

Posted by Remya Padmadas on November 01, 2019

Pratham Books (www.prathambooks.org) is a not-for-profit children's book publisher that was set up in 2004 to publish good quality storybooks in multiple languages to support reading acquisition among children. Our mission is to see ‘a book in every child’s hand’ and we have distributed millions of books in print and digital formats and spread the joy of reading to millions of children in India and across the globe. Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful storybooks and have been fortunate in finding partners to collaborate with who share this vision.

We are looking for a Senior Brand Manager to develop, plan and manage marketing activities with various departments and stakeholders so as to enhance the Pratham Books brand. They will oversee all operational requirements with the team. We are looking for someone who has an understanding of what children need to read as well as Indian milieu, being up to date with new trends and effective ways of brand building and media coverage. The person will also need to identify and tap opportunities for brand building and improvise constantly.

Key Responsibilities:

  • Develop and present our brand memorably.
  • Build thought leadership in the area of reading/ literacy and innovation.
  • Lead strategy and communication for digital sales channels like the Pratham Books e-store and third-party platforms like Amazon and Flipkart. 
  • Communicate and connect with multiple stakeholders – external, like authors, illustrators, publishers, children, parents, schools, other non-profits, social enterprises and governments; as well as internal, meaning function heads.
  • Effectively explore new media avenues and collaborations to achieve brand goals.
  • Plan and execute research projects.
  • Plan and execute marketing campaigns for Pratham Books as well as sub-brands like Donate-a-Book.
  • Enhance brand’s offline presence at onground events through marketing collaterals and activation.
  • Develop and maintain media relations.

Required skills:

  • 8-10 years of work experience
  • Good writing and people skills
  • Project Management
  • Eye for detail

Nice to have but not mandatory:

  • Prior experience in children’s book publishing or the social sector will be an advantage.

Location:

This is a full-time position is based out of Bangalore

Compensation:

Salary will be commensurate with qualification and experience.

Write to us:

Email your resume with Senior Brand Manager in the subject line to [email protected]

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