Pratham Books is looking for an Outreach Executive

Posted by Remya Padmadas on March 10, 2017

This role has been filled. Do keep following us on Social Media for other exciting positions in our team.

About Pratham Books

Pratham Books is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. In 13 years, we have published over 3000 books and distributed over 14 million copies of our storybooks and 16 million story cards. Last year, Pratham Books' increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, our digital platform that hosts stories in 60 languages. The stories can be read, translated, versioned or downloaded for free.

At Pratham Books, we are shaping a new, innovative approach to multilingual publishing because we believe that every child needs good books to read in a language of their choice.

Job Description

We are looking for an Outreach Executive who will be part of the Outreach Team and will work closely with the Managers to support all outreach related activities. The core objective of the team is to forge strategic partnerships that facilitate the use of StoryWeaver’s digital resources with organizations that have programs which promote reading and learning among children. The team is responsible for strategizing and executing plans to increase the user base of StoryWeaver and also providing the necessary training and support to the partner network. The Outreach Executive will support the team by creating a database of potential partners, design communication to reach out to them, manage coordination/registrations of workshops during the year, maintain records and documentation of activities conducted.

Key Responsibilities

  • Develop annual outreach plan in conjunction with Outreach Managers, with a detailed activity plan to reach the desired goals

  • Build a database of potential partners

  • Liaison with internal and external stakeholders for outreach projects.

  • Maintain and nurture relationships with partner organisations and foundations

  • Reporting and documentation


Graduate Degree

  • 2+ years of work experience in Sales, Marketing, Outreach or a related area

  • Experience in Education and/or Development sector is an added benefit

  • Good interpersonal and verbal/written communication skills

  • Ability to work effectively with a wide range of stakeholders    

  • Ability to gather data, analyze information, and prepare reports and documents.

  • Skill in organizing resources and establishing priorities.

Location: This role is based out of Bangalore and is full-time.

Salary: Compensation will be commensurate with experience. Interested candidates are requested to send in their resume to [email protected] with the heading Outreach Executive in the subject line.

comments (2)

Pratham Books Retell, Remix and Rejoice 2017 is here!

Posted by Amna Singh on April 06, 2017

Our annual Retell, Remix and Rejoice contest is back… with a small twist! This year :

  • You can choose from the whole universe of illustrations on the StoryWeaver platform and

  • You have to create an engaging story for young reader (A  level 1 or 2 book. More details below)

A recent report ‘Mapping Children’s Literature in India’ by the Sir Ratan Tata Trust and Parag revealed a huge shortage of quality stories for our youngest readers (0-6 years), especially in Indian languages. We want your help in creating joyful stories for the next generation of bookworms to read, giggle and wonder at in English, Hindi, Kannada, Marathi or Tamil. We asked Pratham Books’ editors to share the themes they felt engaging stories were most needed in. This is what they would like you to weave stories about:

  • My body: Parts of the body, sensations, growing up.. Take a look at Rohini Nilekani’s ‘Listen to my Body’.

  • My friends: Games we play, sharing, fighting, making up, being fair. Have you read ‘मेरा घर’ by Rukmini Banerjee.

  • Animals around us: My pets, domestic and wild animals, birds and insects. ‘Ammu's Puppy’ by Sowmya Rajendran was one of the big hits of 2016 on StoryWeaver

  • Travel: Using modes of transport in stories, visiting new places and culture, etc. Check out 'My Car' by Phidi Pulu.

  • People around us: My teachers, shopkeepers, drivers, fruit-sellers, ice-cream wala, the gardener, mechanic, etc. Here's 'Phani's Slippers' by Sridala Swamy. 

  • The world around me: Weather, nature, seasons, trees and flowers, every day science Have you read 'The Red Raincoat' by Kiran Kasturia.

About our Reading Levels

At Pratham Books we link levels to the child’s reading development, since we know 10-year-olds who are most comfortable with a Level 1 story, as well as 6-year-olds who can read Level 3 stories effortlessly. This happens across languages, too, as kids have different fluencies in different languages.

This year we’re asking you to be as creative as you can and convey as much as you can - using as few words as possible. Use our reading level guidelines as you create them.

Level 1 Books

  • Easy words, word repetition
  • Short sentences, less than 5 on a page

  • Text and pictures should support each other

  • Big fonts

  • Rhyme and rhythm

  • Word range: 0 to 250

Level 2 Books

  • Simple concepts (especially in non-fiction)
  • Stories with linear, engaging plots

  • Word range: 250 to 600

Guidelines for Submission


Contest ends on April 30, 2017.

Copyright and other guidelines

  • All stories submitted must be your original work.
  • Stories must be in English, Hindi, Kannada, Tamil or Marathi.

  • Participants must be over the age of 17 to participate (we’re organising an exciting contest for children later in the year)

  • By submitting your work to Retell, Remix and Rejoice 2017, you are agreeing to a CC-BY license being applied to it (This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation). To know more about CC-BY, click here.

  • For queries, write to us at [email protected]

  • While we encourage participation from all countries, prizes shall be couriered only within India.

How to enter

You can submit your story for Retell, Remix and Rejoice 2017

  1. using illustrations from our image bank

  2. by uploading your own illustrations

  3. or as text only

Here’s a quick video tutorial on how to create stories on StoryWeaver.

However you choose to create your entry it MUST be via the Retell, Remix and Rejoice contest page, by clicking on the button below:

Oh and before you go… here’s a quick reminder of the prize this year

The three best manuscripts will receive  detailed feedback from our Senior Editors at Pratham Books. One of the finalist entries will be chosen for re-illustration by a children’s book illustrator.

comment (1)

Stories for your funny bone!

Posted by Remya Padmadas on March 31, 2017

Pratham Books intern Rahel Rao, puts together some stories guaranteed to make you guffaw and giggle!

One of the most popular sayings in the world is: laughter is the best medicine. With this in mind, we have compiled a list of hilariously told and beautifully illustrated stories that will surely make you smile and brighten up your day!

1. सोना की नाक बड़ी तेज (Sona’s Smart Nose) by Vinita Krishna and Suvidha Mistry

Sona’s strong nose can smell all the amazing flavours of the chuskis (or golas) in her uncle’s shop. But wait! Something also smells bad! Can Sona figure out what it is?

2. ಕಣ್ಣಾಮುಚ್ಚಾಲೆ   (I Spy!) by Samvida Venkatesh and Sandhya Prabhat; translated by Asha Yogendra

Play a game of I Spy! with Sania, on her birthday. Can you and Sania find all eight friends in this beautifully illustrated book, while learning subtraction at the same time?

3. Kallu’s World 3 - Mangu Mali and the Ambia Bhoot by Subhadra Sen Gupta and Tapas Guha

Join Kallu and his friends in his third adventure in the series as they try to get juicy mangoes from Mangu Mali’s haunted tree. It is a colourfully illustrated, hilarious story, sure to bring a smile onto your face.

4. వార్షిక క్షవర దినం (Annual Haircut Day) by Rohini Nilekani and Angie & Upesh; translated by Ambika Ananth

It is the day Sringeri Srinivas gets his annual haircut. But, when he asks people to cut his hair, nobody has the patience. He finally ends up finding help in the most unexpected place.

5. Mr. Anand has an Adventure by Mala Kumar, Manisha Chaudhry, and Satya Krishna Prakash

The adventurous Mr. Anand finds Greeno when going on a walk in the forest. Greeno is crying and, when Mr. Anand agrees to help, their adventure begins.

6. आकऽछी! आऽऽ क् ऽऽछी! (Hatchu! Ha-aaa-tchu!) by Sharada Kolluru and Lavanya Karthik; translated by Sandhya Taksale

Hatchuram’s sneezes are so loud, they disrupt the entire village, from the milkman, to the peacocks, to the earthworms and the mice. How does the village respond to this? Find out in this colourfully illustrated story.

7.   டொக் டொக்! (Tok Tok) by Vidhya Pradhan and Reshma Barve; translated by N. Chokkan

There is a loud noise and it’s keeping the king awake. Join the kingdom as they try to find out what is making the loud noise that keeps their king awake, making him cranky the next day.

8. Tommy and Tingu by Kanchan Bannerjee and Natasha Mehra

Tommy’s owner has a friend called Rohan. Rohan’s cat is called Tingu. In this cute, short story, find out why exactly Tommy is scared of Tingu. This is a perfect book to read-aloud to children.  

9. खोदकर भोवरा पंबरम (Pambaram, the Naughty Top) by Kavitha Punniyamurthi and Ajanta Guhathakurta; translated by Sushrut Kulkarni

When Pambaram the top is spun after years, he begins spinning everywhere, out of excitement. Chase him along with Priya and Bala, trying to catch him and stop him from making a mess everywhere.

10. ಹೀಗಾಗಿದ್ದರೆ? (What if?) by Hari Kumar Nair; translated by Aparna Prasanna

In this story, born out of Shyam’s wild imagination, he thinks about what his life would be like if all his features were different. What would life be like if his legs were as long as building; or his teeth so strong, he could bite into anything! Beautifully illustrated, it is a great book to read aloud.    

Be the first to comment.