Hiring Now: Social Media Manager for StoryWeaver

Posted by Remya Padmadas on April 03, 2020

Pratham Books (www.prathambooks.org) is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful storybooks and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts books in languages from India and beyond, so that every child can have an endless stream of storybooks in her mother tongue to read and enjoy. The books can be read, translated, versioned or downloaded for free. All books on the platform are openly licensed.

We are looking for a Social Media Manager for StoryWeaver.

Illustration by Sayan Mukherjee, for Catch a Ride on Raindrops written by Anjali Vaidya, published by Pratham Books.

The role involves developing and implementing strategic engagement initiatives by building and sustaining relationships with multiple stakeholders, and advocating the brand across a variety of social networks.

Key Responsibilities:

Responsible for all social media handles of StoryWeaver, engaging with and growing our audiences, and contributing towards building StoryWeaver’s brand and visibility. This includes:

  • Managing the social media content calendar

  • Implementing campaigns

  • Implementing paid digital marketing initiatives

  • Distributing the brand’s content across a variety of different social networks, and the StoryWeaver Blog.  

  • Nurturing lasting relationships with a diverse group of stakeholders from non-profits, community groups, authors, illustrators, publishers, children, parents, etc.

  • Creating campaign promotion and documentation videos

  • Using Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

Required skills

  • 3-4 years of experience in social media management

  • Familiar with the latest technology, trends and analytics in social media

  • Project management, ability to work with tight timelines

  • An eye for detail

Nice to have but not mandatory:

  • Previous experience in Sales/ Marketing/ Public Relations

  • Video skills


This is a full-time position and is based out of Bangalore


Salary will be commensurate with qualification and experience.

Write to us:

Email your resume with ‘Social Media Manager - StoryWeaver’ in the subject line to [email protected]

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As part of StoryWeaver’s Freedom to Read 2020, the Institute for Multilingual Education (IMLi) has translated and created an open digital library of 100 storybooks in Kolami - a vulnerable indigenous language from Maharashtra. These books include bilingual Kolami-Marathi books. The digital storybooks were launched at the District Institute for Education and Teacher Training (DIET), Yavatmal on February 17, 2020, with chief guest Hon. Shri. Dipak Chavne (District Education Officer, Yavatmal) and keynote speaker, Dr. Prashant Gawande (Senior Lecturer, DIET, Yavatmal). Certificates were handed out to the educators who participated in the translation process and a reading session was conducted for Kolami children from schools in the district.

Here is an interview with Alaknanda Sanap, the founder of IMLi.

Do tell us about the IMLi - Institute of Multilingual Education, its vision, and the communities that you engage with.

The Institute for Multilingual Education (IMLi) is a registered trust working towards education and language education in India. While it has been active since 2017, it has been registered in 2018 by a group of social activists. They believe in the vision of the organization ‘to support and promote reading and multilingual education in the country with a view to promoting children's learning, engaging with community knowledge and culture and all-round development’. They believe this can be achieved through both academic pursuits such as research in language development, or through creation of multilingual books for children and through programmatic interventions such as teacher capacity building programs and advocacy. 

IMLi has helped set up mini-libraries in anganwadis and school in Baramati district of Pune and trained anganwadi (pre-school) teachers on early childhood education and early literacy. They have created videos for readlongs for select books, and are in the process of creating supportive material for teachers to adopt MLE better in schools. 

How did you come across StoryWeaver? What prompted you to enter into a collaboration?

IMLi had collaborated with a few organizations in Maharashtra who had translated books for tribal children and it was seen that these played a very good role in improving children's engagement with books and reading. When the Freedom to Read campaign was announced, it was felt that a similar effort could be undertaken for languages which really needed more books. 

Do tell us about the Kolam community and their language. What resources are currently available? What are the challenges faced by Kolami children when they enter school?

The Kolams are a relatively small tribal group, spread across 4 states of south central India i.e. Andhra  Pradesh, Chhattisgarh, Madhya Pradesh and Maharashtra. Until as recently as the 1940s, they typically practiced slash and burn farming and foraging, and were reluctant in intermingling or settling down. As such, in Maharashtra, they are part of the subcategory of particularly vulnerable tribal groups (PVTG), that are accorded more attention and support from the government for many welfare schemes. They are renowned for their familiarity with the jungle and skill in divination and the propitiation of local gods, particularly gods holding sway over forests and hills. Now, most of them are found in villages and plains where they work as tenant farmers or agricultural labourers, and a very small number of Kolams live in hill settlements. Some of them own the land they cultivate. They are scattered over a large area.

The Kolami language is part of the Dravidian language families, and as such, bears little to no resemblance with the state language of Marathi. Kolami children face a steep challenge when they enter formal centers of education such as anganwadi or school, as simple instructional words are also different. 

What are the benefits of creating a local digital library of storybooks in Kolami?

If Kolami children get child-friendly reading material in addition to the syllabus, such as songs and stories, they will happily and easily familiarize themselves with Marathi letters and words. We have created and published bilingual books in Kolami-Marathi and books in Kolami on StoryWeaver. 

Within Maharashtra, the Kolams are spread over three districts, and there are close to 200 primary schools with predominantly Kolami speaking children across the districts of Yavatmal, Chandrapur and Nanded, with close to 3500 children. These Kolami bilingual books can be used by teachers to support early literacy skills, and reading and writing instruction in classrooms

Photos from a Kolami reading session at DIET Yavatmal, held to mark the launch of an open digital library of 100 Kolami storybooks.

Tell us about the process of translation, and about the team that worked on this project.

IMLi reached out to the government teachers from the Kolam community, through the District Institute of Education and teacher training. The teachers were very happy to be part of such an initiative and enthusiastically agreed as this "was for the benefit of our children". Teachers passed on the word and referred each other and eventually 10 teachers were finalized to be part of the first workshop. While the initial plan was to translate the 100 books in phases, the enthusiastic support of the teachers made it possible to undertake the entire translation in one go, over the course of 2 workshops in a week. IMLi shared the importance of multilingual storybooks and helped the teachers understand the key points for translating for children. The workshop happened in mid September and was spread over a week. 

Many of the teachers had translated the school textbooks in Kolami and had been part of other translation and literature collecting efforts in the community. Another round of review workshops was held in October when four of these senior teachers were invited to review the translations. These 2 workshops were also held across a week. 

The translation team of educators at work, giving children access to storybooks in Kolami - a vulnerable indigenous language of Maharashtra.

After this, the reviewed translations were typed and first drafts of all books were prepared. After discussions, it was decided that most of the books should adopt a Marathi-Kolami layout and only a few books should be made in purely Kolami. 

The draft Kolami books were then proofread with a team of volunteers who are working on a field research project on the Kolam community. Thus, after many rounds, the final books were prepared. 

Storybooks in Kolami and Marathi-Kolami translated by Team IMLi

How do you hope to reach more children through your books in Kolami? How do you see the books being used by educators?

We plan to reach out to the Education Department and the Tribal Department to explore opportunities of collaboration. The Departments support publication and dissemination of books and story-readers for children in their respective schools. IMLi can also support the adoption of these books with teacher training sessions on pedagogy for integrating books in language learning.

Thank you so much, Alaknanda and Team IMLi, for giving children the #FreedomToRead in Kolami! 

You can read the storybooks translated by IMLi here.

Do join the conversation by leaving your thoughts in the comments section below. You can also reach out to us through our social media channels: FacebookTwitter and Instagram.
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Share the joy of reading with your children during school closures

Posted by Remya Padmadas on March 18, 2020

Whether you are an educator looking for distance learning solutions, or a parent looking for ways of keeping your little ones engaged, or someone who cares about children having uninterrupted access to reading resources even during school closures due to the COVID-19 outbreak - StoryWeaver is here to support you.

Illustration by Ekta Bharti, for I Love Me, written by Menaka Raman and published by Pratham Books.

We have more than 19,000 storybooks in 230 languages, available on our platform www.storyweaver.org.in which you can read online, on your phone, download or print PDFs, all for free. Here are some of the other ways that you can use StoryWeaver:

--> The Reading Programme is an easy-to-use, curated collection of books, themes and activities, tailored to suit the learning needs of children from Grades 1 to 8. Sign up for free and help children fall in love with books and  reading!  http://bit.ly/33jYdMl

--> The STEM Reading Lists have a collection of storybooks that spark curiosity and interest in children to explore concepts related to science, math and technology: http://bit.ly/3aR5RR9

--> The Readalongs are audio-visual storybooks that early readers can listen to as they learn to read. These books have subtitles that mirror the audio narration of the story, which help children build language acquisition skills: http://bit.ly/3aS5Nk2

--> StoryWeaver’s English and Hindi YouTube channels have delightful, artfully narrated video stories to engage children and nurture their thinking and imagination.

Explore StoryWeaver’s local language digital libraries that are available in AmharicAssameseBahasa IndonesiaBangla (Bangladesh)BasaJawa , BengaliChinyanjaFarsiFrenchGondiGujaratiHindiIgboKannadaKhmerKiswahiliKolamiKonkaniKorkuLugandaMacedonianMarathiNepaliOdiaPunjabiSerbianTamilTeluguTibetanUrduVietnamese and Yoruba, to name a few.

If you are looking for more distance learning solutions, here is a comprehensive list shared by UNESCO.

Thanks to the power of open licensing, technology, and our network of wonderful authors, illustrators, translators and partners, we can give children around the world free access to joyful reading material, even during school closures.

Keep calm, stay safe and #ReadAtHomeWithStoryWeaver.

P.S. Do share your ‘read at home’ moments with us on FacebookInstagram and Twitter using #ReadAtHomeWithStoryWeaver, and inspire our community!

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