Pratham Books (www.prathambooks.org) is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful storybooks and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to openly license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts books in languages from India and beyond, so that every child can have an endless stream of storybooks in her mother tongue to read and enjoy. The platform contains easy-to-use tools to read online and offline, create and translate books. All the books on the platform are openly licensed.

We are looking for a Social Media Manager for StoryWeaver

The role involves developing and implementing strategic engagement initiatives by building and sustaining relationships with multiple stakeholders, and advocating the brand across a variety of social networks.

Illustration by Sayan Mukherjee, for Catch a Ride on Raindrops written by Anjali Vaidya, published by Pratham Books.

Key Responsibilities:

Responsible for all social media handles for StoryWeaver, engaging with and growing our audiences, and contributing towards building StoryWeaver’s brand and visibility. This includes:

• Managing the social media content calendar

• Implementing and Creating campaign promotion and documentation videos

• Implementing paid digital marketing initiatives

• Distributing the brand’s content across a variety of different social networks, and the StoryWeaver Blog.  

• Documenting the use cases of a diverse group of stakeholders from non-profits, community groups, authors, illustrators, publishers, children, parents, etc.

• Using Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

Required skills

• 3-4 years of experience in social media management

• Familiar with the latest technology, trends and analytics in social media

• Project management, ability to work with tight timelines

• Eye for detail

Nice to have but not mandatory:

• Previous experience in Sales/ Marketing/ Public Relations

• Video skills

Location: 

This is a full-time position and is based out of Bangalore

Compensation: 

Salary will be commensurate with qualification and experience.

Write to us:

Email your resume with ‘Social Media Manager - StoryWeaver’ in the subject line to [email protected]

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written by Anamika Radhakrishnan, Arpit Arora, Pallavi Krishnan

The StoryWeaver team has been attending a number of conferences in the last few months. Here’s a look at the highlights from some of them. 

DataKind Bangalore, DataLearn "Data Matters" (Nov, 2018)
Pratham Books was invited to talk about the advantages of a data-driven approach in developing the StoryWeaver platform and showcase the project with DataKind Bangalore to develop a NLP prototype to auto-tag stories with relevant keywords and themes to enhance content discoverability.

Arpit Arora from StoryWeaver was also a panelist at the event talking about the importance of data-driven strategies at social organisations and how other organisations and volunteers emulate this approach.

International Conference on Technology for Education 2018 (Dec, 2018)
Pratham Books was recently part of the International Conference on Technology for Education (T4E 2018) held at the Indian Institute of Technology Madras, Chennai. This was the ninth in a series of annual events held with the objective to bring together all colleagues interested in promoting learning and teaching through the use of information and communication technology (ICT). 

Anamika Radhakrishnan from the StoryWeaver team talked about “Leveraging technology, collaboration and open content to address the global book drought for children”. The 20 minute presentation was followed by an extremely interesting Q&A on  how AI can help address many of the challenges faced by the StoryWeaver platform

Microsoft Academic Research Summit, IIT Madras (Jan, 2019)
Purvi Shah, Digital Head, StoryWeaver was was invited by Microsoft Research to talk on the topic of AI for Societal Impact and how StoryWeaver plans to leverage AI to move towards its mission of ‘A book in every child’s hand’. The summit was a forum to foster meaningful discussion and discussion among the Indian Computer Science research community and enable collaborations to advance the state of the art and raise the bar on research efforts. The theme for this years summit was Data Science and AI.

This comes shortly after the commencement of our partnership with Microsoft Research to develop Parallel Corpuses for improving the efficacy of crowd sourced Indic language translations.

AXLE 2019 (Jan 2019)
Pratham Books was invited to be part of a panel discussion at AXLE 2019 held by Microsoft Academia Accelerator at Bengaluru. The panel discussion titled Building and Using Technology for Underserved Languages included discussions around how English is currently the aspirational language. Anamika Radhakrishnan from the StoryWeaver team says “It was extremely gratifying to know that preserving our mother tongue languages is given a high priority across sectors including the mainstream technology companies such as Microsoft”

Bodh: EdTech roundtable for social impact: Tata Communications (Feb, 2019)
Under the aegis of Kreeda aur Shiksha, a Tata Communications - VVMVP Initiative, BODH: A Roundtable on EdTech for Social Impact was held in Bengaluru. The idea of the BODH roundtable is to create a space for informed conversations on EdTech and bring together innovators and practitioners who are transforming learning in formal and non-formal spaces using ICTs and new media. There were over 28 speakers who contributed to the roundtable.

Pratham Books was asked to participate in a panel discussion at the session on Creating Impact Using Digital Media on the topic of Bridging the Gaps with Technology. Pallavi Krishnan from the StoryWeaver team was part of the panel discussion along with Smriti Reha from Anaadi Foundation and Vatsala Shrivastava from Social Alpha and was chaired by Supriya Singh from Tata Communications. The session focused on how practices from diverse fields have successfully channelized the potential of digital and new media to create social impact.

 

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Pratham Books (www.prathambooks.org) is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful storybooks and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts books in languages from India and beyond, so that every child can have an endless stream of storybooks in her mother tongue to read and enjoy. The books can be read, translated, versioned or downloaded for free. All books on the platform are openly licensed.

We are looking for a Content Manager for StoryWeaver.

Illustration by Priya Kuriyan for Anna's Extraordinary Experiments with Weather 

Key responsibilities:

Work closely with the StoryWeaver product, content and partnerships teams to document impact stories and create an organization knowledge base on key insights and learnings.

• Researching, documenting and publishing the StoryWeaver use cases and impact stories - qualitative and quantitative - through video and written case studies

• Exploring multiple digital formats and generating thoughtful content pieces with long-term value (essays on Medium, podcasts, etc.) that strengthen StoryWeaver’s positioning

• Working closely with cross-functional teams on reports, press releases, award and grant applications

• Staying up-to-date with current technologies and trends in video production, social media, design tools and applications

• Willingness to travel on work as and when required

Required Skills:

• 4-8 years of experience in development sector communications

• A passion for storytelling, narrative structure

• Film-making, editing, knowledge of relevant video tools and software

• Project management, ability to work with timelines

• An eye for detail

Nice to have but not mandatory:

• Previous experience in Marketing / Public Relations

Location:

This is a full-time position in our Bangalore office.

Compensation:

Salary will be commensurate with qualifications and experience.

Write to us:

To apply, email your resume with ‘Content Manager- StoryWeaver’ in the subject line to  [email protected]

Be the first to comment.

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