Pratham Books is looking for a Social Media Manager for StoryWeaver

Posted by Pallavi Krishnan on April 30, 2019

This position is now closed

Pratham Books (www.prathambooks.org) is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful stories and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books' increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts stories in languages from India and beyond, so that every child can have an endless stream of stories in her mother tongue to read and enjoy. The stories can be read, translated, versioned or downloaded for free. All stories on the platform are openly licensed.

We are looking for a Social Media Manager for Storyweaver

The role involves ddeveloping and implementing strategic engagement initiatives by building and sustaining relationships with multiple stakeholders, and advocating the brand across a variety of social networks

(Postmen in the midst of piles of letters,  Illustration by Bindia Thapar from 'City of Stories' by Rukmini Banerji)

Key Responsibilities:

  • Responsible for all social media for StoryWeaver handles.
  • Incorporating online tools and networking to create relationships and ultimately build the company’s brand, both online and off.
  • Distributing the brand’s content across a variety of different social networks.
  • Identifying and building lasting relationships with a diverse group of stakeholders from non-profits, community groups, authors, illustrators, publishers, children, parents, etc.
  • Using Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

Required skills

  • 2-3 years of experience in social media management.
  • Familiar with latest technology, trends and analytics in Social Media.

Nice to have but not mandatory:

  • Previous experience in Sales/ Marketing/ Public Relations

Location: 

This is a full-time position and is based out of Bangalore

Compensation: 

Salary will be commensurate with qualification and experience.

Write to us:

Email your resume with Social Media Manager-StoryWeaver in the subject line to careers@prathambooks.org

 

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Pratham Books is looking for a Data and Insights Manager

Posted by Menaka Raman on December 21, 2017

This position has been closed. Thank you for your interest! 

About the Organization

Pratham Books is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India.

In the last 3 years, we have invested deeply in technology based initiatives to further our mission. We are now looking for a Data & Insights Manager as we significantly scale these initiatives.

About the Platform

StoryWeaver is a digital platform that hosts stories in languages from India and beyond, so that every child can have an endless stream of stories in her mother tongue to read and enjoy. The stories can be read, translated, versioned or downloaded for free. All stories on the platform are openly licensed and the goal is to open source the code as well. In two years, StoryWeaver has scaled from 800 stories in 24 languages to 6500 stories in 104 languages by engaging with a community of users. We want every child to have access to quality reading resources in their own language.

StoryWeaver is being recognized as an emerging innovation that can transform the early literacy reader ecosystem globally. Our vision is for StoryWeaver to be the largest multilingual open library in the world for children by empowering communities to address the scarcity of reading resources in their mother tongue languages and scale the quantity and quality of content being produced.

Job Description

We are looking for a passionate individual wanting to make a difference, one who believes that technology can be a powerful enabler in creating equitable access to resources. This role requires a manager who can work effectively, both independently and collaboratively, in a team environment and deliver the project in a timely manner within allocated resources and budgets.

We are looking for a Data & Insights Manager to work closely alongside our Product Development team and other internal teams. You will discover the insights within our vast data sets, and help us make smarter decisions to deliver better results for our end users.

In this role, you will be responsible for using statistical techniques to analyse and interpret data, take complete ownership of Google Analytics, identify trends and provide insightful reports to internal and external audience.

We’re looking for a self-motivated, detail-oriented individual who loves digging into data, developing insights and communicating data-based recommendations. You will work closely with the internal teams and tech partners to implement your recommendations, track the impact and course correct.

The position will report to the Head of Digital Projects but also requires working closely with the top management. In a 2 year time-frame the project outcomes are expected to scale by 10x and the Data and Insights Manager will play a critical role in ensuring the smooth functioning of the platform at this scale. Most importantly the person needs to be an out-of-the box thinker and should be a strong believer and propagator of use of open technologies.

The individual will be responsible for the following:

Work closely with internal product owners to understand the target audience and their motivations, generate the product enhancement, development ideas and requirements docs.

  • Perform analysis and provide insights regarding the market, trends, campaigns, and performances.

  • Build data pipelines to understand and measure readership, etc

  • Perform regular data analysis to demystify, assess and predict content gaps.

  • Extracting valuable insight from our data and generating analysis that drives user retention and conversion.

  • Master and perform all steps required to conduct advanced analytics and create analysis-ready data sets.

  • Take all data driven ideas to fruition by working closely with the implementation teams

  • Effectively respond to ad-hoc report and analysis requests from other teams as needed.

  • Be the bridge in between organization and other data-for-good communities

Must haves

  • BTech/MSc/MCA or other graduate degree in Computer Science, Statistics, Market Research, Operational Research, or related quantitative discipline.

  • Proven work experience working with large sets of data and analytics, preferably in a marketing, tech or operational environment.

  • Ability to interpret findings through data visualization and delivery of compelling presentations to both internal and external stakeholders.

  • Strong analytical thought process, ability to extract data and transform it into valuable, actionable insight.

  • Expertise with GA and common Business Intelligence tools.

  • Good technical background with some hands on experience with Python/R to perform data analysis and machine learning

  • Very good written and verbal communication skills

  • 4-5 years of experience in the industry

Nice to have but not mandatory

  • Experience working with non-profits.    

  • Domain knowledge in publishing industry, Indic language experience    

Location: Position is based out of Bangalore and we are open to part-time as well as full-time position. Project is expected to complete within a 2 year time-frame.

Salary: Compensation will be commensurate with experience.

Interested candidates can email their resume to storyweaver@prathambooks.org

 

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