StoryWeaver is looking for a Social Media Manager

Posted by Remya Padmadas on October 25, 2018

 The role involves developing and implementing strategic engagement initiatives by building and sustaining relationships with multiple stakeholders, and advocating the brand across a variety of social networks.

 Key Responsibilities:

Responsible for all social media for StoryWeaver handles.

  • Incorporating online tools and networking to create relationships and ultimately build the company’s brand, both online and off.

  • Distributing the brand’s content across a variety of different social networks.

  • Identifying and building lasting relationships with a diverse group of stakeholders from non-profits, community groups, authors, illustrators, publishers, children, parents, etc.

  • Using Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. 

Required skills

  • 2-3 years of experience in social media management.

  • Familiar with latest technology, trends and analytics in Social Media.

Nice to have but not mandatory:

  • Previous experience in Sales/ Marketing/ Public Relations


This is a full-time position and is based out of Bangalore


Salary will be commensurate with qualification and experience.

 Write to us:

Email your resume with Social Media Manager- Storyweaver in the subject line to [email protected]


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StoryWeaver in Action: My First Workshop

Posted by Remya Padmadas on October 15, 2018


Bhavini Pant, Assistant Editor, StoryWeaver attended and helped conduct her first ever StoryWeaver workshop last month in Bengaluru. She shares her experience in this blog post. 

Working behind the scenes of StoryWeaver can be unpredictable. On some days, things seem calm and almost monotonous. On other days, I can't believe I'm working for a tech platform given how things decide to work (or stop working) quite randomly. In between the zeros and ones, I'm certain there's a cheeky monster laughing at us when we splutter, "But.. but.. this isn't supposed to be happening!"

Unpredictable as the days may be, it can become a little routine spending time in front of a screen. When I was invited for my first StoryWeaver workshop on 6 September, I was happy for the chance to step out of office and meet new faces. This workshop was one of the many conducted by our Partnerships team to introduce StoryWeaver to educators. New recruits to StoryWeaver are also encouraged to participate to fully understand the platform and how new users experience StoryWeaver.

The venue was a large, but cosy space on the terrace of a building in Koramangala, Bengaluru. People from a wide variety of organisations had signed up for the workshop. They represented different aspects of education, technology and child welfare which made for an interesting assortment of participants. There was ChildFund India (who work with children as young as 1 year olds), Meghshala (who empower teachers to go beyond textbooks and provide quality education), eVidyaloka Trust (who empower rural India through quality education using technology), Gubbachi Learning Community (who work on bridge learning programmes for school drop-outs) and Caring With Colour (who work on arts integration and activity-based learning). Some participants had travelled all the way from Mysore (Pratham, Learning Spaces) and Hyderabad (Aga Khan Foundation) for the workshop!

As participants started trickling in, some confident, some a little nervous I was reminded of my previous job where I would take workshops with educators on a fiction-reading program for school children. Teachers are almost unthinkingly expected to take the lead in a classroom. When I was teaching, I often missed the luxury of learning that comes with being a student. I imagine that some of the participants felt the same, for they welcomed the chance to be learners again: asking questions, developing and sharing their insights, putting pieces together.

Initially when one of the facilitators began demonstrating StoryWeaver by telling us a story from the platform, my attention was drawn to her narration. And then, quite by chance, my gaze slid to the participants. I was thrilled to see them smiling along with the story. My heart smiled with them. It felt wonderfully uplifting to see participants' eyes light up, to see them laugh quietly during the funny bits. When a Read-Along story was demonstrated, lots of participants shared different ways they could anticipate educators using the feature. It was heartening to see educators explaining cross-disciplinary uses for Read-Along stories – that while the storyline could be used to introduce say, a  mathematical concept to children, the narration and highlighted words could be used to demonstrate pronunciation, grammar and other language concepts.

Once the participants began working on their own stories, the space was buzzing with questions, suggestions and observations. Translated stories, in particular invited much discussion among the teachers. They debated the choice of words and their reasons for why a certain word should or should not be used. Eventually, some participants chose to translate the same story on their own as part of the exercise on creating a story!

The workshop was a good chance for me to cleanse my content manager palate. While we’re constantly working on increasing content on StoryWeaver for our users, I was able to see how a person new to StoryWeaver could be overwhelmed at the prospect of browsing through 9,000+ stories. We’re continually trying to make the experience of searching for stories faster and easier. Apart from filters, the teachers were also introduced to Lists - a section on StoryWeaver which has curated sets of stories based on areas which are relevant both in the classroom and outside it. Bright and colourful Category Cards (which appear when you scroll down the home page a little) also help organise all stories on the platform. Since the categories reflected subjects (eg. History & Culture) as well as broad themes (eg. Humour), we could see educators nodding and smiling satisfactorily.

In the end, when participants were filled with glee and pride to see their published story showing up on ‘New Arrivals’, we shared their thrill of creating something original.

As a former teacher, it was deeply moving for me to see educators taking control of the kind of material they would like to use and create for their children. Teachers are often expected to effect far-reaching changes in children but are not supported or encouraged as much as they  need to be. Hopefully, StoryWeaver can be a space that addresses this imbalance while being easy and fun to use.

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Pratham Books is hiring a UX Designer

Posted by Remya Padmadas on October 23, 2018


Pratham Books ( is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful stories and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books' increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts stories in languages from India and beyond, so that every child can have an endless stream of stories in her mother tongue to read and enjoy. The stories can be read, translated, versioned or downloaded for free. All stories on the platform are openly licensed.

We are looking for a UX Designer

We are looking for a UX Designer

We are looking for a passionate individual wanting to make a difference, one who believes that technology can be a powerful enabler in creating equitable access to resources. This role requires an individual contributor who can work effectively, both independently and collaboratively, in a team environment and deliver the project in a timely manner within allocated resources and budgets

We’re looking for a self-motivated, detail-oriented individual who strongly believes in the power of a Good user experience. You will work closely with the internal teams and other Design partners. The person needs to be an out-of-the box thinker and should be a strong believer and propagator of use of open technologies.

Key Responsibilities:

  • UX designs for new features and enhancements on the platform

  • Translate concepts into user flows, mockups and prototypes (use cases) that lead to intuitive user experiences. (where the screen would fit in the current website flow)

  • Create Workflows, customer journey maps and designs for requirements provided by the Product Development team

  • Requirements Gathering/Internal Interviews for better understanding of features.

  • Take a user-centered design approach and rapidly test and iterate your designs.

  • Collaborate with other team members and stakeholders.

  • Web Screen(browser based) and Mobile responsive

  • Prototyping

  • User testing and Documentation : testing  the  prototypes with key stakeholders, documenting the experience etc

  • Support content & marcom team on illustrations / designs on a need basis

Required skills:

  • 1-5 years of experience

Nice to have but not mandatory:

  • Knowledge about HTML and CSS


This is a full-time position for 2 years and is based out of Bangalore


Salary will be commensurate with qualification and experience.

Write to us:

Email your resume with UX Designer in the subject line to [email protected]


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