Pratham Books is looking for a Social Media Manager for StoryWeaver

Posted by Pallavi Krishnan on April 30, 2019

Pratham Books ( is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful stories and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books' increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts stories in languages from India and beyond, so that every child can have an endless stream of stories in her mother tongue to read and enjoy. The stories can be read, translated, versioned or downloaded for free. All stories on the platform are openly licensed.

We are looking for a Social Media Manager for Storyweaver

The role involves ddeveloping and implementing strategic engagement initiatives by building and sustaining relationships with multiple stakeholders, and advocating the brand across a variety of social networks

(Postmen in the midst of piles of letters,  Illustration by Bindia Thapar from 'City of Stories' by Rukmini Banerji)

Key Responsibilities:

  • Responsible for all social media for StoryWeaver handles.
  • Incorporating online tools and networking to create relationships and ultimately build the company’s brand, both online and off.
  • Distributing the brand’s content across a variety of different social networks.
  • Identifying and building lasting relationships with a diverse group of stakeholders from non-profits, community groups, authors, illustrators, publishers, children, parents, etc.
  • Using Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

Required skills

  • 2-3 years of experience in social media management.
  • Familiar with latest technology, trends and analytics in Social Media.

Nice to have but not mandatory:

  • Previous experience in Sales/ Marketing/ Public Relations


This is a full-time position and is based out of Bangalore


Salary will be commensurate with qualification and experience.

Write to us:

Email your resume with Social Media Manager-StoryWeaver in the subject line to


Be the first to comment.

Contest extended till May 10, 2019 

Welcome to the 2019 edition of Retell, Remix and Rejoice, StoryWeaver’s annual storytelling contest. Every year, on World Storytelling Day, we invite our community to join us and celebrate stories by hosting the Retell, Remix and Rejoice contest. And this year you can let your creative juices flow in 10 languages. More languages. More original stories for everyone to enjoy.

This year our focus remains on Level 1 and Level 2 books for our early readers, with stories that reflect their lives and the world around them. The themes have been handpicked by our editors.

Themes for this year

Family, friends and neighbourhood stories: Stories that explore children’s relationships with family, friends, and even pets as well as their home environments and neighbourhoods.

Funny stories: Themes that use humour to tell a story and promise to make you laugh.  

Sports stories: Football, cricket, gilli danda — stories that involve playing a sport and the community around it. Know of an inspirational sports person who deserves his or her story? We are listening!

School stories: Life in a school, friendships in school, teachers, time spent in school and even lunchtime in school!

Reading levels

For this year’s edition, we’re asking you to be as creative as you can and convey as much as you can – using as few words as possible. Use our reading level guidelines as you create your stories.

Regional languages first

Through the contest our aim is to promote original stories in English, Bengali, French, Hindi, Kannada, Konkani, Marathi, Tamil, Spanish and Urdu. If you have an original story to tell in your language then we are all ears. We want to discover writing talent in the above mentioned languages and you could be one of our stars.

The win-win situation

Three finalists will win a hamper of books plus a one-on-one editorial feedback session with one of our editors. One grand finalist will win the chance to have his or her book re-illustrated!

Guidelines for submission

1. The contest runs from March 20 2019 to April 20, 2019.

2. All stories submitted must be your original work.

3. Stories must be in English, Bengali, French, Hindi, Kannada, Konkani, Marathi, Tamil, Spanish and Urdu.

4. Participants must be over the age of 18 to participate.

5. By submitting your work to Retell, Remix and Rejoice 2019, you are agreeing to a CC-BY 4.0 license being applied to it. This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. To know more about CC-BY 4.0, click here.

6. Terms and conditions apply. All final decisions rest with StoryWeaver. For more read here.  

For any queries, do write to us at

How to enter

You can submit your story for Retell, Remix and Rejoice 2019 by using illustrations from our image bank here. Here’s also a quick video tutorial on how to create stories on StoryWeaver. 

Note: You will have to sign up or log in first to access the contest page on StoryWeaver. 

You can enter the Retell, Remix and Rejoice contest page, by clicking on the button below.


Enter Contest Now


All the best!



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If you grew up during the 80s and the 90s, you could not not have pored over copies of popular children’s (in today’s time it would have targeted the Young Adult category) magazine Target, published by the India Today group. A constant companion during long train journeys, sultry afternoons during summer vacations, copies of Target magazine were zealously guarded from annoying friends with borrowing-but-not-returning habits. Along with a slew of reader contributions, in-house features (anybody remembers that fantastic page dedicated to pen friends?) Target ran a bunch of popular comic strips including Detective Moochhwala by Ajit Ninan, Granny’s Gupshup by Praloy Chakravorty, It Happened in History by Renuka Narayanan. But perhaps the most memorable character remains Gardhab Das, a kurta-pajama wearing, harmonium wielding donkey, who was also an unemployed music teacher.

Co-created by cartoonist brothers Neelab and Jayanto Banerjee, Gardhab's favourite weapon for “mass destruction" was his singing talent or the lack of it. His singing mostly landed him in trouble, but sometimes it also got him out of sticky situations.

And bringing back the charm of Gardhab Das and the nostalgia associated with him is Jayanto with his newest creation for Pratham Books: Gadbad Das, son of Gardhabh, a millennial of sorts, but unfortunately for him, musical talent is still not in his genes. Gadbad lives in small town India. Like his pa, Gadbad is a terrible singer too. Everybody knows this, except him! Gadbad does various odd jobs to survive and solves his problems musically mostly. Like in his debut book — No Water for you, where Gadbad has to fix a puncture in his cycle shop, but he has run out of water. Off goes Gadbad to find some water, but it’s not as easy as you’d think.

Gadbad’s creator Jayanto, who has, post Target, done stints at India Today, Times of India, and Hindustan Times as a cartoonist, tells us why he decided to resurrect Gardhab Das into our lives again with his mini-me: Gadbad, reminisces about Target days and creating an iconic cartoon character.

What was the original inspiration for the Gardabh Das comic strip that ran in Target from 1980s to early 90s?

To do that I will have to go back to that era. This was the late 1980s and the editor of Target was Rosalind Wilson, a British lady. She wanted an Indian cartoon strip to be created as a double spread in the magazine and Neelabh and I met with her to discuss the possibility of creating a comic strip once in three months. Her brief to us was very clear, “It should be about your life [ we were from Lucknow], the comic strip needs to have a small town feel to it. We thought about it and decided that unlike every other comic strip that had superheroes, our hero basically would be a loser. He would be terrible at singing and unemployed and that kind of gave us that a fertile space to create really funny situations that protagonist Gardhab Das keeps getting into.

What was the appeal of Gardhab Das during his time?

Gardhab had to be an everyday character, and relatable to kids, their parents and grown ups as well. What was to be a three-monthly comic strip (featured as a double spread) soon became a monthly affair thanks to its immense popularity. In fact Gardhab became so popular that the comic strip became part of Target’s popular yearly diary, made it to annual issues and even got its own digest. There was a point in time when Gardhab was going to be killed off because its illustrator Neelab (Jayanto claims his brother was much better at creating Gardhab than him) had decided to move on, but the then editor Vijaya Ghosh insisted that Jayanto continue with the comic strip and it had another successful run for the next few years until the magazine shuttered.

What inspired you to create Garbad Das for Pratham Books? How is Gadbad similar or different from the legendary Gardabh Das?

Initially while discussing with the Pratham Books editorial team we wondered whether we should bring back the original Gardabh Das for the book. But we realised that Gardabh belonged to another era and we wanted to contemporise the character even though father and son have the same talents. Hence we decided to introduce Gadbad Das, son of Gardabh Das, a character who was born after the year 2000. Even though Gadbad might be contemporary, the look and feel of the character and the setting are more small town than metros. A hand pump, a very rare site in big cities is still prevalent in small town India. But water and water shortage is a common problem that plagues the entire country.

Jayanto hopes that Gadbad Das can become a series and become as popular as his illustrious father. Characters such as RK Laxman’s Common Man and the Amul Girl have grown on us, and are still going strong, so why not Gadbad Das, says Jayanto.


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