Hiring Now! We are looking for a Social Media Manager for StoryWeaver

Posted by Pallavi Kamath on November 02, 2020

Pratham Books (www.prathambooks.org) is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful storybooks and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to openly license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts books in languages from India and beyond, so that every child can have an endless stream of storybooks in her mother tongue to read and enjoy. The platform contains easy-to-use tools to read online and offline, create and translate books. All the books on the platform are openly licensed.

We are looking for a Social Media Manager for StoryWeaver

The role involves developing and implementing strategic engagement initiatives by building and sustaining relationships with multiple stakeholders, and advocating the brand across a variety of social networks.

Illustration by Sayan Mukherjee, for Catch a Ride on Raindrops written by Anjali Vaidya, published by Pratham Books.

Key Responsibilities:

Responsible for all social media handles for StoryWeaver, engaging with and growing our audiences, and contributing towards building StoryWeaver’s brand and visibility. This includes:

  • Managing the social media content calendar

  • Implementing and Creating campaign promotion and documentation videos

  • Implementing paid digital marketing initiatives

  • Distributing the brand’s content across a variety of different social networks, and the StoryWeaver Blog.  

  • Documenting the use cases of a diverse group of stakeholders from non-profits, community groups, authors, illustrators, publishers, children, parents, etc.

  • Using Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

Required skills

  • 3-4 years of experience in social media management

  • Familiar with the latest technology, trends and analytics in social media

  • Project management, ability to work with tight timelines

  • Eye for detail

Nice to have but not mandatory:

  • Previous experience in Sales/ Marketing/ Public Relations

  • Video skills


This is a full-time position and is based out of Bangalore


Salary will be commensurate with qualification and experience.

Write to us:

Email your resume with ‘Social Media Manager - StoryWeaver’ in the subject line to [email protected]

1 Comment

Pramila Jangde over 3 years ago