Pratham Books is looking for a Social Media Manager for StoryWeaver

Posted by Pallavi Krishnan on April 30, 2019

This position is now closed

Pratham Books ( is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful stories and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books' increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts stories in languages from India and beyond, so that every child can have an endless stream of stories in her mother tongue to read and enjoy. The stories can be read, translated, versioned or downloaded for free. All stories on the platform are openly licensed.

We are looking for a Social Media Manager for Storyweaver

The role involves ddeveloping and implementing strategic engagement initiatives by building and sustaining relationships with multiple stakeholders, and advocating the brand across a variety of social networks

(Postmen in the midst of piles of letters,  Illustration by Bindia Thapar from 'City of Stories' by Rukmini Banerji)

Key Responsibilities:

  • Responsible for all social media for StoryWeaver handles.
  • Incorporating online tools and networking to create relationships and ultimately build the company’s brand, both online and off.
  • Distributing the brand’s content across a variety of different social networks.
  • Identifying and building lasting relationships with a diverse group of stakeholders from non-profits, community groups, authors, illustrators, publishers, children, parents, etc.
  • Using Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

Required skills

  • 2-3 years of experience in social media management.
  • Familiar with latest technology, trends and analytics in Social Media.

Nice to have but not mandatory:

  • Previous experience in Sales/ Marketing/ Public Relations


This is a full-time position and is based out of Bangalore


Salary will be commensurate with qualification and experience.

Write to us:

Email your resume with Social Media Manager-StoryWeaver in the subject line to [email protected]