Pratham Books (www.prathambooks.org) is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful storybooks and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to openly license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts books in languages from India and beyond, so that every child can have an endless stream of storybooks in her mother tongue to read and enjoy. The platform contains easy-to-use tools to read online and offline, create and translate books. All the books on the platform are openly licensed.

We are looking for a Social Media Manager for StoryWeaver

The role involves developing and implementing strategic engagement initiatives by building and sustaining relationships with multiple stakeholders, and advocating the brand across a variety of social networks.

Illustration by Sayan Mukherjee, for Catch a Ride on Raindrops written by Anjali Vaidya, published by Pratham Books.

Key Responsibilities:

Responsible for all social media handles for StoryWeaver, engaging with and growing our audiences, and contributing towards building StoryWeaver’s brand and visibility. This includes:

• Managing the social media content calendar

• Implementing and Creating campaign promotion and documentation videos

• Implementing paid digital marketing initiatives

• Distributing the brand’s content across a variety of different social networks, and the StoryWeaver Blog.  

• Documenting the use cases of a diverse group of stakeholders from non-profits, community groups, authors, illustrators, publishers, children, parents, etc.

• Using Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

Required skills

• 3-4 years of experience in social media management

• Familiar with the latest technology, trends and analytics in social media

• Project management, ability to work with tight timelines

• Eye for detail

Nice to have but not mandatory:

• Previous experience in Sales/ Marketing/ Public Relations

• Video skills

Location: 

This is a full-time position and is based out of Bangalore

Compensation: 

Salary will be commensurate with qualification and experience.

Write to us:

Email your resume with ‘Social Media Manager - StoryWeaver’ in the subject line to [email protected]

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UPDATE: This position has been filled

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About the Organization

Pratham Books is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India.

In the last few years, we have invested deeply in technology-based initiatives to further our mission. We are now looking for a Data Engineer as we significantly scale these initiatives.

About the Platform

StoryWeaver is a digital platform that hosts stories in languages from India and beyond, so that every child can have an endless stream of stories in her mother tongue to read and enjoy. The stories can be read, translated, versioned or downloaded for free. All stories on the platform and the platform source code are openly licensed. In two years, StoryWeaver has scaled from 800 stories in 24 languages to 20,000+ stories in 250+ languages by engaging with a community of users. We want every child to have access to quality reading resources in their own language.

StoryWeaver is being recognized as an emerging innovation that can transform the early literacy reader ecosystem globally. Our vision is for StoryWeaver to be the largest multilingual open library in the world for children by empowering communities to address the scarcity of reading resources in their mother tongue languages and scale the quantity and quality of content being produced.

Illustration by Joanna Mendes from 'Talking in Twos' written by Sarat Talluri Rao, published by Pratham Books

Job Description

We are looking for a passionate individual wanting to make a difference, one who believes that technology can be a powerful enabler in creating equitable access to resources. This role requires an individual contributor who can work effectively, both independently and collaboratively, in a team environment and deliver the project in a timely manner within allocated resources and budgets.

We are looking for a Data Engineer to work closely alongside our Product Development team and other internal teams. You will discover the insights within our data sets, and help us make smarter decisions to deliver better results for our end users.

In this role, you will be responsible for providing requirements for new features for collection of data, execute data validation checks, ensure data integrity, use statistical techniques to analyse and interpret data, take complete ownership of Google Analytics, identify trends and provide insightful reports to internal and external audience.

We’re looking for a self-motivated, detail-oriented individual who loves digging into data, developing insights and communicating data-based recommendations. You will work closely with the internal teams and tech partners to implement your recommendations, track the impact and course correct.

The position will report to the Senior Management of StoryWeaver. The person needs to be an out-of-the box thinker and should be a strong believer and propagator of use of open technologies.

The individual will be responsible for the following:

• Work closely with internal product owners to understand the target audience and their motivations, generate the product enhancement, development ideas and requirements documents
• Perform steps required to create analysis-ready data sets.
• Perform regular data analysis to demystify, assess readership, content gap, trends and performances.
• Extracting valuable insights from our data and generating analysis that drives user retention and conversion.
• Build a visualization tool that allows internal users to interactively explore the data and insights.
• Respond to ad-hoc report and analysis requests from other teams as needed.
• Take all data driven features to fruition by working closely with the product development teams.
• Be the bridge in between organization and other data-for-good communities.

Required skills:

• Bachelors in Computer Science, Statistics, Market Research, Operational Research, or related quantitative discipline.
• Experience working with databases and dashboards
• Experience / Capability to draw insights from Data
• Experience working in data analytics. 
• Good technical background with some hands-on experience with Python/R, relational databases (PostgreSQL) to perform data analysis.
• Ability to interpret findings through data visualization and delivery of presentations to both internal and external stakeholders.
• Expertise with Google Analytics and common Data Visualization platforms like Tableau, Apache Superset, Google DataStudio etc.
• Strong analytical thought process, ability to extract data and transform it into valuable, actionable insights
• 1-3 years of experience in the industry

Nice to have but not mandatory

• Experience working with non-profits
• Experience with Machine Learning

Location: This is a full-time position based out of Bangalore.

Salary: Compensation will be commensurate with experience.

Interested candidates can email their resume to [email protected]

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Written by Pallavi Krishnan

We are incredibly proud to share that Pratham Books' StoryWeaver is a winner at the mBillionth Awards South Asia 2019-2020 in the Learning and Education category. 

With the rapid increase in penetration of mobile technology across almost all socio-economic strata around the world, the mobile phone has emerged as the most powerful digital tool for empowerment across the world. This is more so in South Asia, Asia Pacific and other parts of the developing world.

Recognising this phenomenon, in 2010, Digital Empowerment Foundation (DEF) launched the mBillionth Awards South Asia to highlight, recognise, and reward best practices, excellence and innovations in the development and usage of mobile phone applications. With the theme of “Smart Phones to Smart Communities”, the award looks at mobile applications which can create transformative content and services and help engender remarkable and long-term changes in the lives and livelihoods of people, especially the underserved and socio-economically disadvantaged section.

The Learning and Education category recognises the use of mobile applications that empower the education sector and serve the needs of learners to acquire knowledge and skills. The aim is to identify and honour applications that try to transform schools, universities and other educational institutions through interactive, personalised and distributed learning resources; address the learning needs of all, and create active e-Learning communities. 

Suzanne Singh, Chairperson Pratham Books, Himanshu Giri, CEO Pratham Books and Anamika Radhakrishnan, Senior Product Manager, StoryWeaver attended the 10th mBillionth Award Gala 2019 at The Eros Hotel, Nehru Place, New Delhi on February 1st, 2020. 

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